Forged in the wild
I’m Jonathan Labarre, a French videographer. After living three years in Northern Norway, I moved to Oslo in 2024.
Adventure has always been a defining part of my life. Through expeditions, endurance projects and countless days spent outdoors, I’ve developed a deep appreciation for wild places, perseverance and the quiet moments that often get unnoticed.
Filmmaking began as a way to document those experiences. Over time, it became much more than that. I realized that while landscapes can be breathtaking, it's the stories, emotions and purpose behind them that people truly remember.
Those years spent exploring the outdoors taught me to look beyond the obvious. Today, I bring that same curiosity to every project, seeking to understand what makes each story worth telling.
The bear behind the brand
Pihoqahiak (pronunciation pi - ho - kayak) means "polar bear" in Inuit language and signifies "the one who wanders endlessly”. A name and logo that represent my values. Not only do I love polar bears, but I also love what they symbolize: power, strength and endurance, but at the same time also the fragility of the environment that I deeply wish to preserve.
